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Revanta Mathur

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Partner in the Intellectual Property (IP) Practice at the Delhi- NCR office of Cyril Amarchand Mangaldas. Revanta has close to two decades of experience in Intellectual Property matters. His experience consists of IP disputes & prosecution, IP transactional & commercialisation and IP strategy. Revanta has represented several large Indian corporations in the adoption, protection and enforcement of their IP in India and also other countries along with advising them on the growth and sustainability of their IP. He has also conducted due diligence for companies acquiring IP assets along with other transactional advisory. Revanta has advised companies on the vetting of advertisements and other compliance issues along with drafting and vetting IP commercial agreements & brand manuals. He can be reached at revanta.mathur@cyrilshroff.com.

The Calcutta High Court has established its Intellectual Property Rights Division (IPRD) and Intellectual Property Rights Appellate Division (IPRAD), marking an advancement in Intellectual Property law. This development, marked by a gazette notification dated September 20, 2024, which notified the Intellectual Property Rights Division Rules, 2023, adds Calcutta High Court to the list of those (Delhi, Madras and Himachal Pradesh) already engaged in implementing specialised regulations for Intellectual Property (IP) matters in India.Continue Reading Calcutta Joins the Ranks: Addition of another IP Division in India’s Legal Landscape

Reptilian showdown in Court

In a landmark decision that concluded a protracted legal saga, the Delhi High Court (“Court”) has recently resolved a 23-year dispute between two global fashion titans – Lacoste S.A. (“Plaintiff”) and Crocodile International Pte Ltd (“Defendant”). The Court issued a permanent injunction against the Hong Kong-based Crocodile International, prohibiting the use of the Crocodile trademark, which was found to infringe upon the iconic trademark of the French luxury sportswear brand, Lacoste.Continue Reading Reptilian showdown in Court

Mastery of Moment Marketing: Maximum Impact & Minimal Legal Risk

Introduction

In the dynamic world of digital marketing, moment marketing is emerging as a potent strategy for leveraging real-time events and trending issues to engage audiences across social media platforms. Its agility and virality have helped many brands successfully connect with the general public, particularly social media users, across the globe in unprecedented ways. As brands race to capitalize on such viral moments, the relevance of moment marketing in generating a high number of impressions on their social media posts and even physical hoardings has never been more pertinent.Continue Reading Mastery of Moment Marketing: Maximum Impact & Minimal Legal Risk