Photo of Pooja Kapadia

Principal Associate in the Technology-Media-Telecom (TMT) Practice at the Mumbai Office of Cyril Amarchand Mangaldas. Pooja plays a key role advising clients in the Media & Entertainment, Sports, Gaming, and Education Practice verticals at the firm. Her range of clients include international and domestic media houses, gaming platforms, sports companies and leagues, in addition to clients in IT and Tech space. She can be reached at

Fashion has always been about expressing oneself, making retail therapy an important concept in modern society.

Enter, digital technology, or in this case, the combination of fashion and technology. This made even the most uninterested shopper indulge in some impulse buying or atleast ‘window’ shopping, often intrigued by the features on various shopping apps.Continue Reading Fashion-Tech: From Runways to Regulations

Dark Side of Advertising: Decoding Dark Patterns for Platforms and Endorsers

Recent concerns with mis-advertising have led to various pro-consumer measures in India. This includes overhauling the consumer laws and attaching liability to platforms, sellers and advertisers (including influencers and celebrities) for misleading ads and malpractices.

The latest pro-consumer measure is the regulation of dark pattern practices, by way of notification of ‘Guidelines for Prevention and Regulation of Dark Patterns, 2023 (“Guidelines”).Continue Reading Dark Side of Advertising: Decoding Dark Patterns for Platforms and Endorsers

Crackling News: India allows foreign higher educational institutions to set up in-country campus

In November, India opened its doors to foreign universities and institutes by permitting them to set up campuses in the country.

The light-touch ‘The UGC (Setting Up and Operation of Campuses of Foreign Higher Educational Institutions in India) Regulations, 2023’ (“2023 Regulations”), are in line with the commitments set out in the National Education Policy, 2020 (“NEP”), and the government’s vision of internationalisation of education in India.Continue Reading Crackling News: India allows Foreign Higher Educational Institutions to set up in-country campus