Photo of Somesh Lund

Consultant in the Disputes Practice at the Mumbai Office of Cyril Amarchand Mangaldas. Somesh Lund advises on corporate/commercial disputes for both Indian and foreign clients, with a specific focus on internal investigations, white collar crimes and breach of corporate laws. He also advises clients on governance, corporate misconduct, regulatory defence related matters. Somesh can be reached at somesh.lund@cyrilshroff.com

From Likes to Licenses: Regulating Finfluencers Amidst Stricter Norms

A distinct subset of social media influencers called “finfluencers” (short for “financial influencers”) has emerged in the recent past. According to the Advertising Standards Council of India (“ASCI”), “finfluencers” are individuals who disseminate information and advice on various financial topics, ranging from securities investment to personal finance and insurance, via social and digital media platforms.Continue Reading From Likes to Licenses: Regulating Finfluencers Amidst Stricter Norms