Photo of Aryan Vij

Associate in the Public Policy Practice at the Delhi office of Cyril Amarchand Mangaldas. Aryan advises on tech policy subjects such as privacy and data protection, digital platforms and intermediaries, information technology, online gaming and artificial intelligence. He can be reached at  



The European Court of Justice (“CJEU”) in mid-2023 passed a landmark judgment in Meta Platforms Inc. v. Bundeskartellamt[1], by imposing strict restrictions on social media entities using personal data of consumer’s for targeting them with personalised advertisements through their platforms. This ruling struck at the core revenue model of many big technology organisations.   Continue Reading The Great Reset: What Lies in Store for Targeted Advertising?