Photo of Sannat Chandna

Senior Associate in the Intellectual Property (IP) Practice at the Delhi - NCR office of Cyril Amarchand Mangaldas. Sannat has over six years of experience in trademarks & copyright prosecution and other related advisory. He advises on all aspects of trademarks, copyright, designs, particularly, trademark prosecution, infringement, availability searches, valuation, monetization and contentious matters. He can be reached at sannat.chandna@cyrilshroff.com.

The Calcutta High Court has established its Intellectual Property Rights Division (IPRD) and Intellectual Property Rights Appellate Division (IPRAD), marking an advancement in Intellectual Property law. This development, marked by a gazette notification dated September 20, 2024, which notified the Intellectual Property Rights Division Rules, 2023, adds Calcutta High Court to the list of those (Delhi, Madras and Himachal Pradesh) already engaged in implementing specialised regulations for Intellectual Property (IP) matters in India.Continue Reading Calcutta Joins the Ranks: Addition of another IP Division in India’s Legal Landscape

Mastery of Moment Marketing: Maximum Impact & Minimal Legal Risk

Introduction

In the dynamic world of digital marketing, moment marketing is emerging as a potent strategy for leveraging real-time events and trending issues to engage audiences across social media platforms. Its agility and virality have helped many brands successfully connect with the general public, particularly social media users, across the globe in unprecedented ways. As brands race to capitalize on such viral moments, the relevance of moment marketing in generating a high number of impressions on their social media posts and even physical hoardings has never been more pertinent.Continue Reading Mastery of Moment Marketing: Maximum Impact & Minimal Legal Risk