Photo of Sannat Chandna

Senior Associate in the Intellectual Property (IP) Practice at the Delhi - NCR office of Cyril Amarchand Mangaldas. Sannat has over six years of experience in trademarks & copyright prosecution and other related advisory. He advises on all aspects of trademarks, copyright, designs, particularly, trademark prosecution, infringement, availability searches, valuation, monetization and contentious matters. He can be reached at sannat.chandna@cyrilshroff.com.

Mastery of Moment Marketing: Maximum Impact & Minimal Legal Risk

Introduction

In the dynamic world of digital marketing, moment marketing is emerging as a potent strategy for leveraging real-time events and trending issues to engage audiences across social media platforms. Its agility and virality have helped many brands successfully connect with the general public, particularly social media users, across the globe in unprecedented ways. As brands race to capitalize on such viral moments, the relevance of moment marketing in generating a high number of impressions on their social media posts and even physical hoardings has never been more pertinent.Continue Reading Mastery of Moment Marketing: Maximum Impact & Minimal Legal Risk