Summary: The Indian sports endorsement sector has evolved from informal handshake deals to sophisticated, legally enforced contracts, driven by exponential growth in sports fandom, digital rights, and player recognition. Modern endorsement agreements require careful negotiation of product categorisation, exclusivity terms, social media deliverables, and provisions governing players’ personal choices to create resilient, commercially meaningful partnerships.Continue Reading Winning Off the Field: The Changing Face of Sports Endorsement Deals in India