Photo of Pooja Kapadia

Pooja Kapadia

Partner in the Technology-Media-Telecom (TMT) Practice at the Mumbai Office of Cyril Amarchand Mangaldas. Pooja plays a key role advising clients in the Media & Entertainment, Sports, Gaming, and Education Practice verticals at the firm. Her range of clients include international and domestic media houses, gaming platforms, sports companies and leagues, in addition to clients in IT and Tech space. She can be reached at pooja.kapadia@cyrilshroff.com

Summary: The Indian sports endorsement sector has evolved from informal handshake deals to sophisticated, legally enforced contracts, driven by exponential growth in sports fandom, digital rights, and player recognition. Modern endorsement agreements require careful negotiation of product categorisation, exclusivity terms, social media deliverables, and provisions governing players’ personal choices to create resilient, commercially meaningful partnerships.Continue Reading Winning Off the Field: The Changing Face of Sports Endorsement Deals in India

Summary: India’s new Promotion and Regulation of Online Gaming Act, 2025 promotes e-sports and online social gaming, while prohibiting skill-based online money gaming. Now, with the accompanying draft rules, a new regulatory framework is in play with its own set of benefits and challenges. This [blog post] provides an overview of the new rules of the game, followed by insights on the new act and draft rules.Continue Reading Online Gaming Gets Played, But Ready to Play Ball

The year 2024 has seen significant advancements in advertising laws in India, with the introduction of various new guidelines aimed at regulating mis-advertising. This is understandable, considering that the Indian advertising market is projected to become a $19.2 billion industry by 2028.[1]Continue Reading Legal Spotlight on Ads: Changing Flavor of Ad-Laws in India

CCPA schools coaching centres on misleading advertisements

The Central Consumer Protection Authority (“CCPA”) has issued Guidelines for Prevention of Misleading Advertisement in Coaching Sector, 2024 (“Guidelines”)[1] on November 13, 2024. The Guidelines are introduced to address the issue of misleading advertisements, including deliberate concealment of important information and false guarantees, i.e., practices plaguing the coaching industry.Continue Reading CCPA schools coaching centres on misleading advertisements

Fashion has always been about expressing oneself, making retail therapy an important concept in modern society.

Enter, digital technology, or in this case, the combination of fashion and technology. This made even the most uninterested shopper indulge in some impulse buying or atleast ‘window’ shopping, often intrigued by the features on various shopping apps.Continue Reading Fashion-Tech: From Runways to Regulations

Dark Side of Advertising: Decoding Dark Patterns for Platforms and Endorsers

Recent concerns with mis-advertising have led to various pro-consumer measures in India. This includes overhauling the consumer laws and attaching liability to platforms, sellers and advertisers (including influencers and celebrities) for misleading ads and malpractices.

The latest pro-consumer measure is the regulation of dark pattern practices, by way of notification of ‘Guidelines for Prevention and Regulation of Dark Patterns, 2023’ (“Guidelines”).Continue Reading Dark Side of Advertising: Decoding Dark Patterns for Platforms and Endorsers

Crackling News: India allows foreign higher educational institutions to set up in-country campus

In November, India opened its doors to foreign universities and institutes by permitting them to set up campuses in the country.

The light-touch ‘The UGC (Setting Up and Operation of Campuses of Foreign Higher Educational Institutions in India) Regulations, 2023’ (“2023 Regulations”), are in line with the commitments set out in the National Education Policy, 2020 (“NEP”), and the government’s vision of internationalisation of education in India.Continue Reading Crackling News: India allows Foreign Higher Educational Institutions to set up in-country campus