The year 2019 had been a groundbreaking year for the Indian film industry, which saw some of its best box office performances in the past decade. As content took center stage, many films of various budgets witnessed success at the box-office. However, the year 2020 seems to be a completely different story.
The outbreak of COVID-19 in December 2019 has left the global economy in a state of mayhem. While, the true impact of COVID-19 was not truly experienced in India until early March, the country knew it was a matter of ‘when,’ and not ‘if’. By March 15, 2020 we saw the Central and State Governments introducing policies to limit social interaction, ordering shut down of establishments and taking precautionary measure to implement ‘social distancing’. The limitation on movement and a fear of contracting COVID-19 steered a large number of people away from cinema halls and into their homes, impacting the movie business within India and around the world.